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designing the perfect denim to cover the covetable asses of the world.
we had a meeting about me shooting their lookbook towards the end of summer+started brain storming concepts...but as so often happens scheduling got in the way and our city shoot didn't come to fruition...so as i was gearing up for our western adventures i suggested that they just give us some jeans to go and we'd see if magic could be made. i mean mercedez has been my muse for 12 years, so how could it go wrong?!
we shot from new mexico to the mojave to vegas to big sur...
+while there were plenty of awkward quick changes in the car...the experience was perfection--probably my favorite way to shoot fashion: having a blast--rainbow chasing through parking lots in vegas, smoke bomb experiments, climbing joshua trees in a head dress (not recommended actually), and countless other fortuitous friendly fashionable moments.
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i promise you'll thank me later;)